Then and Now: Entertainment Weakly Cashin’ In

Entertainment Weakly unleashed its 4 different TFA covers today (with more to come I’m sure when the movie is released next month). Here’s one of them:


I am not a fan of EW; it’s just not a good magazine and it has long been at the forefront of Lucas/prequel bashing even as they love to make money off of Lucas’s creations (or more specifically, your devotion to such). It is living off of the fumes of geek culture to survive because you can always count on the same kind of multiple covers for a Marvel flick, Game of Thrones, or whatever else gets nerdy collectors excited and the multiple covers increase newsstand sales.

Since Eps IV-VI were around long before EW debuted circa 1990, the mag couldn’t milk the Star Wars cow until the Special Editions and it started the multiple cover madness with TPM. After I figured out that they would put purdy pictures on the cover while bashing the hell out of the movies in the inside, I quit buying the mag altogether. But hey we still have these covers (1 of whatever) that live on:




LOL on that last caption. NOTHING was going to save it in their eyes.


Tags: , , ,

35 Responses to “Then and Now: Entertainment Weakly Cashin’ In”

  1. Boba's Vette Says:

    Why they used that blue-screen image of Anakin and Padme I’ll never know. I was still excited when I saw it come out, but looking back, they could have chosen so many other images from Episode 2 that may have presented the movie in a better light to the casual fan. And I think EW’s critique of Revenge of the Sith went something like: “Revenge of the Sith delivers, not”. and I remember thinking to myself, “What movie did you watch? Because it surely wasn’t what I watched.”

    • Stefan Kraft Says:

      “What movie did you watch? Because it surely wasn’t what I watched.”
      HA! There is one anecdote I have to tell where you are really wondering whether this was the case. And it has also to do with a movie magazine…
      The german movie magazine “Cinema” published two reviews for TPM, one bad and one good. Well, you may say that this is coward, but I think that it wasn’t bad – why not read two different point of views?
      The review for AotC was however a disgrace. They did not publish it in the printed edition, but on their website, probably because they could not watch the movie before the print deadline. The review was negative. Well, if it is the point of view of the reviewer, so it be. Unfortunately, the short review claimed that the Jedi were fighting the clones! They corrected it after a while (the comments were quick in pointing out this blatant error), but you wonder whether the reviewer had really watched the movie. (Yes, the published review may not have been the real one, but something the reviewer had written in advance, and they could have been mixed up – but still, seriously? Such an error in the case of one of the largest blockbuster of that year?)
      Anyway, Cinema had other strange articles. They published a (meant to be funny, but) not-so-funny exchange of letters between GL and Hamill. Moreover, they had an article that described Anakin/AotC as the poster boy (and bully, but I am not sure) of a school class while Peter Parker/Spider-Man (1) was the nerd no one is interested in – but suddenly the nerd becomes the successful one. (Yeah, Spider-Man 1 was obviously a poor independent movie that needed protection from AotC.) Finally, their speculation for AotC featured the “Anakin is the father of only one of the twins” theory and claimed that AotC could become the dark climax of the PT, similar to ESB for the OT. (Yes, EP III with the turn of Darth Vader would obviously be much more light-hearted.)

      Cinema also published its RotS review only online. It was also negative – a sign of cowardness, i.e. they did not dare to publish it in their printed edition?

      Anyway, Cinema has been out of favor with me since its “review” of AotC. I would not be surprised if their current issue is full of “will JJ save SW?” and similar stuff.

      • hansolo1138 Says:

        “The review was negative. Well, if it is the point of view of the reviewer, so it be. Unfortunately, the short review claimed that the Jedi were fighting the clones! They corrected it after a while (the comments were quick in pointing out this blatant error), but you wonder whether the reviewer had really watched the movie.”

        “Write a scathing review before you go see the film, reference rumored plot points to make it look like you already did, and your work is done.”

        If only he had reviewed Toy Story 2, Skyfall, or even The Empire Strikes Back in that way. He would have been fired.

    • jarjarbacktattooguy Says:

      I liked the AOTC cover photo, it’s very pulpy and sexy.

      It looks like they were posing for a Boris Vallejo painting.

  2. Adam D. Bram (The Nilbog) Says:

    I stuck with EW longer than I should have. I guess I was lucky enough to miss 99% of their Star Wars stuff, but I did keep finding my tastes going against theirs.

  3. josh Says:

    Hey guys, about simon peggs rant:

    enough is enough. everyone is allowed to have an opinion on something and yes, a large faction of the star wars community hate most/all of the prequels, but for a figure involved in the franchise publically and professionally to act this way continually is beyond disgraceful. The dude needs to be banned from future participation in star wars and have his cameo cut from VII.

    • lazypadawan Says:

      I totally share your frustration. However, I am not on board with urging official bans on people. For one thing, it’ll turn Pegg-y here into a martyr or a hero of free speech or something and that doesn’t serve us as fans. Really, it ought to be common freakin’ sense on the part of the alleged adults in charge that somebody who routinely trashes half of the saga, its creator, and many of its fans maybe shouldn’t be a public face of your brand. Sometimes they fail to recognize that (meanwhile David Prowse is permbanned from official Star Wars events and I don’t see anything he’s said that’s worse or more extreme than Pegg’s statements over the years). What we as fans can do is just stay away from anything he’s involved in. You can choose not to see TFA at all or win tickets so you don’t have to spend your money or wait for it to hit the rental circuit. Don’t buy the film on DVD or BluRay. I didn’t watch his guest appearance on Clone Wars. If he was ever a guest at a Celebration, I wouldn’t go.

      • Adam D. Bram (The Nilbog) Says:

        “meanwhile David Prowse is permbanned from official Star Wars events and I don’t see anything he’s said that’s worse or more extreme than Pegg’s statements over the years”

        That right there is why I signed it anyway. While I share your concern about martyring Pegg, if Darth Freaking Vader is permabanned for less, then it’s completely fair to do the same to this guy who had no connection to anything Star Wars other than being a fair-weather-fan.

    • claymores Says:

      The fact is most people like both trilogies. Simon pegg though is an asshole that desevres to be beaten to a pulp.

  4. Jason S. Says:

    “J.J. Abrams on building a bigger, badder Death Star”. Well, there goes a huge chunk of my enthusiasm. I was hoping TFA would actually reverse the trope, so that the Resistance/Rebellion would be using the Starkiller on the the First Order (the real resistance), only to have Rey and Leia point out the extreme hypocrisy of such action and thus echoing Luke’s anti-violence sentiments in Return of the Jedi. You know, provocative and emotional storytelling.

    I wonder if the nostalgia pandering would have been as prevalent if Lawrence Kasdan was doing this solo (as in writing and directing the sequels).

    • Adam D. Bram (The Nilbog) Says:

      I haven’t read the article, but that headline could just be hyperbole metaphorically comparing the film itself to the space station and not proof of the existence of yet ANOTHER destruction sphere.

    • lazypadawan Says:

      When I saw that, I thought, “If this was George Lucas’s movie, they’d poop a brick over how ‘unoriginal’ this was or how Lucas was just recycling himself.” They’d already said that about ROTJ! I also remember the complaining over Kevin J. Anderson’s love for superweapons in the EU. But hey, it’s just fine and dandy if it’s Abrams!

      We’ll see how it all shakes out.

  5. lovelucas Says:

    I HATE ew – won’t buy it even if George was on the cover because – they are the Simon Pegg of “journalism”

  6. piccolojr1138 Says:

  7. jarjarbacktattooguy Says:

    Jar Jar is the most interesting man in the world.

    Jar Jar: “Mesa doesn’t always help the outlander hisens fight against the fraidee frog Trade Federation and their machineeks, but when mesa does, mesa drinks blue milk. Stay thirsty, mesa palos.”

  8. Hunk a Junk Says:

    The revelations coming out in these EW stories about TFA’s plot seem to confirm that it’s basically a reboot of ANH — which is what some insiders were saying a year ago. The question is how big of pass will hateboys and the media give JJ and company if the movie ends up being a well-executed nostalgia trip with no real new ideas. My prediction? Over 90% on RT and a nomination for Best Picture. I think it’s too tempting for the Academy to not give George one last FU.

    • Dawn Richardson Says:

      And now I’m seeing fan boys on some sites actually voicing complaint (!!!!) at this latest revelation about TFA, with its own Death Star, etc – and so for how, between one thing and another (desert planet, young protagonist, cute droid, old mentor, etc etc etc ad nauseam), this is clearly looking to be nothing more than a rehash or blatant and wholly unoriginal retread of Episode IV….

      The exact same people are now *whining* and complaining about that, at which I find myself crazily torn between wanting to rage and to laugh hysterically – *because that’s exactly what they acted like they wanted from the very beginning*.

      That’s not only exactly what they were screeching about, Ep 4 this and Ep 4 that and “ZOMG nostalgia nostalgia!” – but it’s also what we all of us were particularly warning, from the very beginning, would be *exactly* how it went. Completely unoriginal, a blatant and tiresome rehash of everything that’s been seen before, with absolutely *nothing* new or inventive whatsoever being offered.

      They’re acting *ever*-so-surprised that this is what Abrams and Pegg etc did with it. All’s I can say is….the schadenfreude is strong with this one. Well, I could indeed say rather more than that, but then you can well guess the terms….!

      • roxam91 Says:

        Well, I’m definitely laughing hysterically at this whole thing as you said 🙂

      • lazypadawan Says:

        Well, when I saw the verbatim repeat of Wrath of Khan’s death scene clumsily done in STID, I thought, “Oh boy.” If there was anything I would NOT do if it was me making a new SW movie is another freakin’ Death Star or super weapon. They’re going to have to tap-dance overtime to sell me that.

    • Stefan Kraft Says:

      How clear are the indications that EP VII will be nothing more than a reboot of ANH? Well, there is still the Ring Theory, but still…

    • lazypadawan Says:

      Nah, it won’t get nominated Best Picture. And I think opinions will ultimately be varied.

      • roxam91 Says:

        Agree. Best Picture nomination is way too generous of a prediction.

      • Keith Palmer Says:

        Maybe it feels like piling on by now, but I’m also dubious about a Best Picture nomination (even if twice as many movies are being nominated for it now than in 1977, when Star Wars got that nod…) However, I can imagine more of the “technical” nominations (Best Effects, Best Costumes, and the like) than the new movies were granted, and this time around those nominations could even turn into rewards.

      • Hunk a Junk Says:

        I stand by the prediction. It’s looking like a weak year for legit Best Picture candidates and giving a nom to TFA is a twofer — it makes the Academy look more populist and it gives George a kick in the rear on his way out the door. Don’t underestimate Hollywood’s ability to be petty and vindictive.

  9. Hoggle Says:

    TFA’s is going to be a smash hit & very well received i would guess.

    The over all GL era of Star Wars ended for me a few years after the prequels (I respect peoples’ different fandoms, that’s just mine). As the prequels are ‘cannon’, it’s possible that some loyalists could produce a more GL Old Republic type trilogy down the track but in the short term it’s gonna be more a Disney fan fiction Star Wars ‘nostelgia’ type approach i would guess.

    I have done a sequel fan fiction to please myself as a prequel and saga fan, 75% complete, episode 7 entirely done, really goes further with prequel things like Midi-chlorians. For abit of fun, i could post and finish it off if was of much entertainment here?

    • lazypadawan Says:

      I don’t post fan fiction here but you can always post it on your own site/blog or on

      • Hoggle Says:

        Thanks for suggestion, hadn’t really thought about it but may go for a Blog with it sometime in future, as contains abit of fun in it’s finish & greater polishing when think aout it.

  10. kenkraly2004 Says:

    I do have to agree SWPAWS I’m going to get the TFA EW Magazine regardless but year not the best reputation they have. Now I like Anthony Breznican articles that he writes for EW but the rest of their staff not so much. What’s your opinion on Empire Magazine? For me I like their magazine more than EW

  11. Says:

    I’m amazed, I have to admit. Rarely do I encounter a blog that’s both equally educative and
    engaging, and let me tell you, you have hit the nail on the head.

    The problem is an issue that too few folks are speaking intelligently about.
    I am very happy I found this during my search for something relating to

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: