If you’re avoiding anything about TFA, including the trailers, go click on something else now and definitely do not read the comments.
Here are some of my additional thoughts:
What has continued to strike me about the third TFA trailer overall is its somber tone. Even ROTS’s trailers still had a touch of pulp. There’s no humor, no comic bookish arch exchanges, no sense of wonder and high adventure, no silliness and whimsy except for a couple of peeks of BB-8. This almost had the tone of a dystopian YA novel-turned-into-a-movie. I thought it was interesting someone on the nets said it reminded him of the trailer for “Divergent.” While the second trailer in April had that pulpy grand adventure exhilarating tone we’ve become accustomed to in previous Star Wars trailers, this was like listening to the slow, slow-paced version of Tears For Fears’ “Mad World” by Michael Andrews and Gary Jules. In fact, you could probably set the trailer to that cover of “Mad World!” Is this the overall tone of the film? Or is it JJ Abrams being his schmaltzy self? If you’re familiar with the Abrams oeuvre, you know he loves emotional displays like that. I just hope that people get to crack a few jokes or smile every now and then. That said, I absolutely loved the part with Han and Leia. Sure, it looks like they’re not having a good day but then again, Leia might be giving him a farewell hug before he goes off on some mission and gets emotional at him leaving again.
The visual effects look pretty good and nothing appears “old” to me at all.
The trailer focuses on the ST3 and Kylo Ren, which is fair enough since they are carrying this thing. You learn a little bit more about them but not very much. Ren is confirmed as a Vader fanboy but what does he mean by “Imma finish what you started” (paraphrasing)? Someone commenting in the open thread about the trailer noted that Han shows a very interesting character arc, going from being a total skeptic in ANH to being the one who brings the “story” to this next generation. Interesting indeed but the scene where he’s talking to the noobs about the Dark Side and the Jedi had me a little concerned. I mean, I understand Finn the First Order guy not knowing about this stuff after being steeped in propaganda for a good portion of his life but why doesn’t Rey know? Is she just playing dumb or what? Then it concerned me that none of the new heroes are Skywalkers. I don’t want the only remaining Skywalker a villain with about a 100% chance of death. That’s a copout. And it makes this crew no more special or consequential than if you had Iron Man, Doctor Who, and Katniss Everdeen in those roles instead. Star Wars is at its heart a family saga, it’s not just a sf/action series with interchangeable heroes. Kathleen Kennedy seemed to get that recently in an interview, but this trailer doesn’t allay my concerns on that part.
It also doesn’t allay my concerns about this being a very safe, very contained remake of ANH just with more 2015 angst. The scope doesn’t seem as “big” as previous films. Maybe there’s a lot more to be seen but you’d think they’d invent a new ship or two or weapons in three decades’ time or come up with a unique planet.
I still haven’t decided what I think of Williams’s new stuff. It doesn’t sound like the usual Star Wars music.
At times the trailer looks familiar and at other times, I can see the technique or style is very different. Some of the Abrams-isms in camera movement, angles, framing, etc. are quite apparent to me and I hope that while viewing the film overall it doesn’t become a distraction. I get that Abrams is going to put his own stamp on things but Irwin Kershner and Richard Marquand weren’t so radically different from Lucas you felt like you were watching something totally different.
Oh well, it’s just a trailer and they can’t all be like the prequel ones. The trailers for the first set of SW films wouldn’t have inspired anyone to see them but those were made in an era when trailers weren’t that big of a deal. What matters is the finished product, which in the end might turn out to be just fine.
By the way, where’s Luke?